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2018 mobile phone industry outlook, these major changes may occur

2018 mobile phone industry outlook, these major changes may occur

2018 mobile phone industry outlook, these major changes may occur

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        In the just past 2017, the mobile phone industry experienced another round of realistic and brutal shuffling. In this year, Lenovo ’s sub-brand ZUK withdrew from the mobile phone market, LeTV ’s mobile phone brand name has survived, HTC resells the mobile phone business, and MediaTek has abandoned the development of high-end mobile phone chips. These brand manufacturers have their own sadness and helplessness.

2018 mobile phone industry outlook, these major changes may occur

        At the same time, Apple introduced the most aggressive iPhone X in history, Huawei brought the world's first artificial intelligence chip Kirin 970, Samsung released the flagship mobile phone Note8 with full-view curved screen, and Qualcomm achieved the world's first 5G data connection. After a period of ups and downs, reorganization began and a new leap was achieved. Compared with the two, we can see that the mobile phone industry is fiercely competitive, and replacements are becoming more frequent.

2018 mobile phone industry outlook, these major changes may occur

        Before looking at the industry trend in 2018, let's briefly review some important phenomena or events that occurred in the mobile phone industry in 2017. Maybe we can glimpse some trends about the future development of the mobile phone industry.

        First, mobile phone full screen popularity. Since the second half of 2017, almost all mainstream mobile phone manufacturers have released their own full-screen mobile phones. The full-screen design has increased the proportion of the front screen of the mobile phone, and this design has gradually been popularized in low-end and middle-end mobile phone products. This year, the full-screen mobile phone has completely occupied the market.

2018 mobile phone industry outlook, these major changes may occur

        Second, component costs are rising. Due to the pressure from the supply chain manufacturers, the prices of components such as chips, memory and display screens have continued to rise, and shortages have occurred in tight supply. The increase in the cost of mobile phone purchases has also caused the price of mobile phones to exceed the previous level.

2018 mobile phone industry outlook, these major changes may occur

        Third, artificial intelligence quietly layout. After Huawei released the Kirin 970 processor with built-in NPU, artificial intelligence has become the focus of future mobile phone manufacturers. With the continuous development of the Internet industry, the application scope of artificial intelligence will continue to be enriched.

2018 mobile phone industry outlook, these major changes may occur

        4. The commercialization of 5G technology is accelerating. With the efforts of manufacturers with deep knowledge in communication technologies such as Qualcomm and Huawei, 5G research and development technologies have continuously made new breakthroughs. Qualcomm had previously predicted that the first 5G mobile phone would be launched next year. From the current considerable situation, 5G technology has reached the final acceptance stage from commercial use.

2018 mobile phone industry outlook, these major changes may occur

        It can be seen that the mobile phone market today has shaken off the chaos of the chaotic price war earlier, and has begun to seek new breakthroughs in quality and technology. New markets such as glass bodies, dual-camera lenses, and full-screen displays have emerged. guide.

        另外,5G通信技术的进步,人工智能水平的提高,也将为未来的手机行业发展提供更多的支撑和可能。2017年的手机市场为我们带来了不少的惊喜和创新,那么今年的手机行业趋向将会有哪些新的突破和变化呢,接下来我们就来进行一番前瞻和展望。

        扩张海外市场

        根据有关数据,2017年全球智能手机的出货量达到14.6亿部。华为高居我国手机品牌出货量第一,总出货达到了1.53亿部。排名第二的OPPO达到了1.2亿部,而排名第三的vivo手机总出货量也达到了9800万部,以上三大品牌已经占去了国内手机市场六成以上的市场份额。

        不过由于国内手机市场趋向饱和,导致目前手机销量的增速也开始减缓。在这种手机市场格局下,许多国产手机品牌不满足于现状,纷纷把目光投向国际市场。

2018 mobile phone industry outlook, these major changes may occur

        且不论排名前列的华为、OPPO和vivo等国内手机品牌,魅族、一加等互联网手机厂商也已经进军欧美地区,企图进一步提升自家手机销量和知名度。

        在未来的手机市场版图上,我们将会更多地看到关于国产手机的身影出现在世界各地。毕竟在开放融合的全球化大潮下,手机厂商们只有进一步扩张市场,才能更好地立足于当下。

        提升屏幕工艺

        短短半年的时间,18:9比例的全面屏设计已经从高端手机逐渐往中低端的手机产品当中普及。不过在高端手机上,如苹果的iPhone X采用的是异形全面屏设计。

        这种异形切割将会取代传统形式的屏幕,屏占比也会从目前的80%进一步提高到90%左右。应该说,异性全面屏的屏幕工艺难度极高,而且成本也较为高昂,但是这种屏幕的市场需求也并不低。

2018 mobile phone industry outlook, these major changes may occur

        从目前的情况来看,市面上存在的绝大多数号称全面屏设计的手机仅仅只是提高了手机正面屏幕的屏占比,在实际的体验上与之前的手机相比差异并不大。

        但是随着屏幕工艺的进步,工艺良品率的不断提高,手机厂商们将会向曲面屏、异形屏甚至是折叠屏的方向发力。或许到了下一个周期,手机行业才能算是迎来真正的全面屏设计。

        突破识别方案

        传统的指纹识别方案如正面或背面指纹识别如今早已俯拾皆是,虽然这项技术不是苹果iPhone 5s首创,但从它开始手机普及指纹识别功能的速度加快,在短短几年间便受到业内一致认同。

        而如今,随着iPhone X的问世,Face ID将成为新的识别技术发展方向,再加上三星之前不断推进的虹膜识别方案,在安全性能上得到极大提高。但无论是面部识别还是虹膜识别,在使用场景下依然有所限制,在效率和应用上还存在着质疑。

2018 mobile phone industry outlook, these major changes may occur

        另外,屏下指纹识别技术作为一项目前正在着力突破的识别方案,也受到许多手机厂商的追捧。

        之前有消息称vivo将会在不久之后推出首款支持屏下指纹识别的手机,由此看来,今年手机市场上的全面屏手机将会着重发展结构光面部识别和屏下指纹识别两种安全识别方案。

        完善快充效能

        随着我国首个快充标准公布,自此我国终于有了一个明确针对快速充电技术的标准规范,手机厂商在宣传快充技术方面也有了明确的方向。

        快充标准的发布,也意味着未来的快速充电技术将会越来越多的应用于移动终端、便携式终端上,而配套使用的充电器、充电宝也越来越多的支持快充技术。

2018 mobile phone industry outlook, these major changes may occur

        之前魅族曾在WMC 2017展会上发布一项全新的快充技术——Super mCharge。其11V/5A的大电流配置,功率值达到了业界领先的55W,20分钟即可充满一部3000mAh的手机。

        更重要的是,其采用业内创新的电荷泵技术,使得电转换效率高达98%,解决了因低效率而引起的充电发热问题。随着我国快充标准的发布,行业对于快充效能的要求也会更加严苛,我们有理由相信今后的手机行业在快充方面的体验也会做得更加完善。

        加强人工智能

        Although Huawei has released the first Kirin 970 equipped with artificial intelligence chip, it should be said that artificial intelligence technology is still in the initial stage in the current mobile phone market, and there is still a lot of imagination in function and experience.

        Many years ago, in fact, Apple had already installed the artificial intelligence voice assistant Siri on the iPhone, but the experience of this voice assistant did not reach a very intelligent level. Until Samsung recently launched the new intelligent voice assistant Bixby, we Only to find that the intelligent voice assistant has such a powerful and rich experience.

2018 mobile phone industry outlook, these major changes may occur

        2K screen display, 18: 9 full-screen design, dual camera photography, these technologies appeared not just to take good pictures or display effects so simple. The upgrade and improvement on the hardware provides more possibilities for the mobile phone in daily use.

        It is believed that in the future, with the development of artificial intelligence, voice assistants, AR augmentation technology, and smart recognition of mobile phone photos will also have more innovative performance, and application interaction will also have a lot of market potential to be tapped.

        Write at the end

        Based on the above, competition in the mobile phone industry will intensify in the future. On the one hand, the development of mobile phone technology will bring new breakthroughs and selling points to the mobile phone industry. On the other hand, the rising cost of mobile phones will also continue to increase the price of mobile phones.

        For some second- and third-tier mobile phone brands, how to ensure that they keep pace with the industry in the new year and are not eliminated by the market, then this year will be a critical adjustment phase. For mobile phone manufacturers currently in the forefront of the industry, how to continue to maintain the competitiveness and characteristics of their products in the future and continue to lead the market, this year will also be a sufficient storage cycle.

2018 mobile phone industry outlook, these major changes may occur

        From a technical point of view, full-screen, artificial intelligence and fingerprint recognition under the screen will be the focus of in-depth exploration and development of the mobile phone industry this year. From the perspective of the overall market structure, the top mobile phone brands will further divide the market share, leaving the development space for other second- and third-tier mobile phone brands is getting smaller and smaller.

        With the continuous development of artificial intelligence technology, we can see that domestic mobile phone brands are also rising simultaneously. Grasping the industry vent well will affect the survival of the enterprise. I also hope that all mobile phone brand manufacturers will do well in 2018, after all, opportunities are only reserved for those who are prepared.

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