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Oscar in the mobile phone industry, C screen debut

Oscar in the mobile phone industry, C screen debut

Oscar in the mobile phone industry, C screen debut

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In these two days, Barcelona is comparable to the Los Angeles Kodak Theatre on the weekend (Beijing Monday): on the one hand, the awards ceremony of filmmakers and entertainment circles, and on the other hand, the peak of the mobile communications industry. As a well-known mobile phone trend vane (except for the Apple conference), MWC (Mobile World Congress) is a star-studded show like Oscar, but it has become the major mobile phone maker in the world, grabbing the C position.

In 2019 and the next ten years, what kind of changes may happen to the gadget that we rely on to survive? People remain highly curious and interested. At MWC, the protagonist of the already experiencing fatigue and excitement in the communications and mobile phone industry is not the clever IoT, but the 5G technology and the mobile phone screen we are talking about today As far as the hot agenda of the entire exhibition is concerned, the foldable mobile phone should not be allowed to become the "little golden man" of the outside world's attention.

Before the official opening of MWC, mobile phone manufacturers turned this sun-drenched seaside city into a hot overseas battlefield --- February 21st, Barcelona local time, Samsung released the Galaxy Fold foldable screen mobile phone. The Galaxy Fold turned into a normal-sized smartphone after folding outwards, with an official price of about 13 thousand yuan; then, Xiaomi released the first 5G phone: the 5G version of MIX 3, which is equipped with Snap Dragon 855 processor and Snapdragon X50 baseband, priced at 599 euros (about 4557 yuan), are planned to be launched in Europe in May this year; Huawei also announced 5G and folding screens, He Gang, president of Huawei terminal products According to reports, Mate X will be available as soon as June 2019, and Huawei plans to ship more than 100,000 units per month.

Is it a temporary influencer or an evolutionary trend?

It is worth noting that shortly after Huawei released the folding screen phone, Shen Yiren, OPPO vice president, also released OPPO's "folding screen phone" on social media-if there are enough people, consider "mass production". The reason is that he believes that the current solution is not suitable as a consumer solution. For the mobile phone industry, this is not just a matter of changing a screen.

对此,联想的杨元庆也实名Diss了一波:现在发布的这些折叠屏手机产品都没有超出联想三年前在Techworld上曾经发布的概念折叠屏手机。“关键还都是PPT产品,发布完了就放在玻璃罩里面,也不让人碰。价格也是高高在上,可以买好几个平板电脑了。”“我们内部对这样的项目也有评估,我们认为现在折叠屏手机还不到一个真正能够面向消费者的时间点。”在记者采访时,杨元庆直言道,联想推出折叠屏手机一定是能够完全面对消费者,满足消费者的体验,可零距离接触的完善产品。

作为世界上最早推出量产的柔性手机厂商,柔宇科技创始人刘自鸿在微博发布了一张参数对比图,对此了华为Mate X、三星Galaxy Fold与柔宇自家的柔派FlexPai。在对比图中柔宇着重突出了自家产品的优势,包括全球首发、售价、双卡双待与可弯折次数。其中三星华为售价超过1万5,柔宇只有8999元,价格要低上很多,而三星不支持双卡双待且屏幕弯折次数只有数十万次,柔宇则可以弯折超过20万次。刘自鸿表示产品价格很重要:“作为好产品,当然最终都要回归一点,就是让用户买得到,买得起,用得好。”

但说回到折叠屏,我们也许还需要理清一个很重要的问题:为什么消费者需要一块折叠的屏幕?我们真的准备好进入折叠屏的便携时代了吗?

有知乎网友“机智的娜娜”就认为:三星这个产品明显是说:大家都在等我们放大招,那我们做个折叠屏的产品吧?行好,这块屏这么大好不好?好那对折吧?行做个一半后...但是这么折手机模式不好用啊,你看这长宽比......凑合着吧凑合着吧!

所以一个现实的问题是,折叠屏幕手机的相关技术还并不成熟,叠屏手机中最关键的部分是可折叠屏幕,受制于技术发展,可折叠屏幕的量产数额不多,良率不高,并且屏幕之外还有诸如元器件升级、手机结构、软件交互设计等问题。不少体验过的用户就表示褶皱情况格外明显,(这点笔者在柔宇手机的体验中也有所提及)看来是行业目前无法规避的通病——三星很聪明得将手机做内折叠的手机,而华为Mate X 那样两块小屏幕向外折叠的方式就容易留下明显的痕迹。长期使用下来,我们开玩笑的说,它会不会手指滑到两块小屏幕曲折的地方就卡住了呢?

创新不是一蹴而就的

折叠屏对于不断追求更大视觉的消费者而言,还是存在相当市场商机,作为技术创新的迭代产物也有它的必然价值。第一手机界研究院院长孙燕飚表示:“折叠屏主要可以带来更大的屏幕,事实上消费者对于这一点还是有需求,因此市场决定了折叠屏手机的出现。随着全面屏手机的普及和同质化,市场也需要一个新的技术来迭代更新,而折叠屏手机代表了这一最新形态。”

虽然在追求便携和大屏幕体验的天平上还存在许多妥协和取舍,但有点我们应该达成共识——当一个发明点出现的时候,即便我们很难将其做到极致,但在通往极致的路上依然可以看到很多在以前看不到的美丽的风景。

全面屏不就是这样一条科技产业的演变之路吗?在全面屏概念提出之初,人们就指出,前置相机因为光学原理的存在是不可征服的!但仅仅在2018年一年间,我们就看到了vivo NEX、小米mix3,OPPO R17,华为nova这种黑科技带来的工业成品们,也许它们还没有足够成熟,但从中我们会看到各种各样的尝试,厂商为之开发出一系列新的技术和设计,一系列的和现在完全不同的产品和体验被开发出来,两年前你能够想象得到手机可以做成屏幕里打孔的样子吗?

同样的我们也可以期待三五年之间,折叠手机会做成什么样子呢?

According to the ultimate imagination of human beings, it should be a mobile phone that is as thin as paper in a TV, rolled up and put in a pocket. The ultra-thin flexible screen rolled up like that will not care about the upper limit of the so-called mobile phone size. The world is as big as you want, as long as it is defined according to the area you roll up, and even more, we can rely on AR to enlarge An ingenious desktop technique proposed by Luo on smartsian os-infinite desktop, realizes it on the plane of the entire mobile phone presentation.

There are still many problems that need to be solved in this process, but technology often doesn't make slow progress in one step. Many years ago, we thought that the things of Tianfangyetan became visible to the naked eye only with the gradual development of technology. Reality, so now we can say that the flexible phone is only "formal debut"!

Therefore, the products seen by the outside world can only be said to be a staged research and development result. It is more on the world mobile phone industry-level Oscar stage like MWC, amplifying the technological innovation value of various companies, and attracting attention from the crowd. If you are not a rich local, this wave of pursuit can follow Now, keep looking forward and the future is coming!

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