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Full screen leads the mobile phone industry change, vivo seizes the opportunity with innovative technology

Full screen leads the mobile phone industry change, vivo seizes the opportunity with innovative technology

Full screen leads the mobile phone industry change, vivo seizes the opportunity with innovative technology

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The development of mobile phones has carried many technological innovations and integrations. From feature phones to smart phones, from small screens to large screens, from bar screens to folds, from curved screens to full screens, the continuous upgrade and breakthrough of technology has also changed our lifestyle. . In the past two years, from the technical field of the mobile phone industry, full screen is undoubtedly the mainstream trend.

In 2016, the concept of full-screen appearance came with a lot of momentum; in 2017, the mobile phone market opened the first year of full-screen, and full-screen became the industry's weathervane; in 2018, full-screen completely broke out, and major mobile phone manufacturers launched full-screen phones; Entering 2019, the full screen war in the mobile phone industry will intensify!

The road to full screen development: both long and difficult

Full screen mobile phones, as the name implies, are mobile phones with screens on the whole, that is, mobile phones with a high screen ratio. At this stage, various mobile phone manufacturers have launched high-end flagship phones with full screens, which has become a standard in the industry. So how did the trend of full screens come about? It can be said that this is the inevitable result of a new era driven by innovation to enhance the demand-side market!

At present, the penetration rate of the mobile phone market is relatively saturated. It is expected that relying on the growth of mobile phone demand to drive the overall sales of the industrial chain is a thing of the past, and the more important direction is to stimulate the user ’s demand for replacement, and to increase the overall proportion Sales demand in the mobile phone industry.

Undoubtedly, innovation is the biggest driving force to increase the user's demand for replacement. However, at this stage, the road to enhance the attractiveness of mobile phones through hardware technology has gradually reached a bottleneck, and it is more dependent on appearance innovation to attract consumers' attention Among them, the mobile phone screen is the mobile phone component that can bring the most intuitive visual experience, and its changes may be the most touching for consumers.

Therefore, the concept of full-screen has emerged, and increasing the screen ratio has become an important task for mobile phone manufacturers. However, the application of full-screen is not smooth sailing. Its birth as a new thing has also brought a series of major innovations in appearance. Among them, the changes that the full screen brings to the design of mobile phones are mainly the layout of fingerprints, handsets, cameras, light perception, and the spatial layout of antennas, which can be said to affect the whole body.

In order to coordinate the appearance and appearance of mobile phone components, mobile phone manufacturers have launched various comprehensive screen solutions. The first is to narrow the left and right borders of the phone. Except for the so-called "borderless" and curved screen phones, the narrowest borders of mobile phones are currently less than 2 mm, but the effect is still very limited.

After experiencing the hard battle of borderless, 3D curved screens, smartphone manufacturers have increased the proportion of mobile phone screens by eliminating the "forehead" and "chin" of traditional mobile phones.

具体来看,通过将传统安卓手机“下巴”区域的“多任务/HOME/返回”三颗按键虚拟于屏幕底部,或者采用手势操作代替按键,实现了消除“下巴”。而“额头”部位的前置摄像头、听筒等部件无法完全隐藏,于是诞生了刘海屏、水滴屏、挖孔屏等多种屏幕形态的手机。

例如,苹果钟情刘海屏,自2017年苹果发布iPhone X配备“齐刘海”以来,此一方案一直沿用至今,这种牺牲用户视觉体验来补全使用体验的办法一直让消费者诟病;此外,去年三星、华为先后发布了“挖孔屏”方案的智能手机,在发布前期,厂商都极力把宣传海报上的孔P小吸引消费者,然而真机到用户手里的时候都变成了“钥匙扣”和“猪鼻孔”。

显而易见,从美观和用户体验方面来看,不管是刘海屏、水滴屏还是挖孔屏,均存在很大的瑕疵,尤其是当前的挖孔屏,还涉及到前置摄像头像素的大小问题,像素过大则导致孔很大。就在消费者对各种异形全面屏审美疲劳以及手机厂商一筹莫展之时,vivo发挥其颠覆性创新思维,采用升降式结构开辟了一条全新的全面屏之路。

vivo零界全面屏,引领行业迈入真全面屏时代

2018年6月,vivo发布了打破常规的NEX旗舰机,NEX正面覆盖着一块6.59英寸OLED显示屏,分辨率为2316x1080P,屏幕比例为19.3:9,创新的无刘海设计,搭配超窄边框,整机屏占比高达91.24%。

 

此外,为了实现零界全面屏,vivo NEX手机采用了业界首创的升降式摄像头,800万前置镜头通过传动系统,安置在机身中,自拍和视频通话时可以自动弹出,NEX凭借着零界全面屏打破了刘海屏对市场的“垄断”。

相对于只在“刘海”上做文章的异形全面屏手机,vivo NEX的零界全面屏几乎突破了当前人类材料的极限,朝100%的全面屏跨了一大步,在视觉上给人足够的震撼,解决了困扰行业多年的难题。 NEX一经上市,在用户端便取得了很高的评价,人气居高不下。

在追求极致面屏的道路上,vivo探索的脚步永不停歇。今年春季,vivo又带来了全新旗舰X27系列。vivo X27配备了一块6.39英寸 FHD+ super AMOLED屏幕,分辨率为2340x1080,高宽比达到了19.5:9,拥有较为修长的屏幕比例。

 

此外,vivo X27通过采用隐藏式听筒,隐藏距离传感器、光线传感器,对于最难搞定的前置摄像头,X27继承并发展了NEX系列升降式前置摄像头解决方案,更小的“额头”和“下巴”,造就了“零界全面屏”。

可以说,X27所配备的“零界全面屏”是目前在全面屏形态上较为理想的状态,但是vivo似乎并不满足于此,在“零界全面屏”基础上,vivo X27 Pro通过进一步技术升级,带来了“塔罗屏”,这是在原本就已经较为理想的“零界全面屏”状态下的更进一步。

在笔者看来,vivo发布的“塔罗屏”,相对于市场上异形全面屏而言,具有三大优势。其一,从人机工程学角度来看,1.74mm极窄边框、3.44mm极窄下巴和修长机身的增幅单手长时间握持不会感到酸累。

其二,从整机尺寸来看,6.7英寸的大屏幕却仍保留5.5英寸手机握持手感,但显示区域大大增加,显示内容可以更多,用户在浏览网页时,可减少翻页次数,让用户更加便利使用。

 

其三,从显示效果来看,屏幕色彩高达1600万色,屏幕像素密度高达400ppi,屏幕亮度达到430±9%nits,色彩饱和度高达100%,色彩还原真实准确,让画面显示更加细腻。

近两年,为了尽可能的显示更多的内容,智能手机厂商们除了在显示分辨率上倒逼显示行业厂商提升技术外,如何在保证单手握持的宽度下,延长显示屏的长度尺寸,以获得更多的显示空间,也成了行业不断尝试的方向。

而要修改屏幕的尺寸,除了适应单手握持的用户体验外,还有另一个重要的原因,就是适配视频与网页格式,把电脑的横向尺寸格式直接转变为智能手机的纵向尺寸格式,除了能更好的适配视频格式外,还有UI界面的适配工作。

 

Based on this, vivo X27 Pro boldly and innovatively realized a major change in the true full screen ratio, from the traditional 19.5: 9 to the more slender 20.5: 9, the screen resolution is 1080 * 2460 pixels, and the screen ratio is as high as 92.12%. Under the unique design blessing that is closer to the proportion of most movies, no matter playing games or watching videos, the slender vision brings indescribable visual shock and visual impact. In 2019, vivo will lead the industry's full-screen mobile phones towards "slender "The trend continues.

In general, behind the full-screen battle is the game of iterative upgrading of the entire smartphone industry chain technology, innovation of the entire industry chain, and control of supply chain costs. It also tests the ability of smartphone manufacturers to redesign the internal structure of mobile phones. From the NEX series and X27 series released by vivo, it is precisely because of the innovative wisdom and comprehensive strength of vivo in the full-screen war that subvert the full screen of bangs with the lifting camera, greatly increasing the screen ratio. At present, in addition to vivo, OPPO and OnePlus have released lifting camera phones, and Xiaomi and Huawei lifting camera phones are also about to be released. It can be said that, driven by vivo, the lifting camera has become the new darling of the industry.

Conclusion:

 

Achieving a 100% screen-to-body ratio is the ideal country for a full screen. This process requires a breakthrough in technical bottlenecks and a dual balance between user grip and vision. The so-called road is a long way to go, and there is still a way to achieve a true full screen. To go. However, judging from the unprecedented innovation speed of domestic mobile phones in recent years, perhaps as soon as the end of the year or next year, the first-tier manufacturers represented by vivo can bring consumers a true full-screen mobile phone with both design and experience.

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