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Why mobile phone manufacturers love the big screen market

Why mobile phone manufacturers love the big screen market

Why mobile phone manufacturers love the big screen market

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The big screen market has rippled again. Soon after Honor launched the smart screen, on August 12, it was reported that the mobile phone brand OnePlus may release its own brand of smart TVs in September this year. Smart TVs are available in 43-, 55-, 65-, and 75-inch sizes. According to reports, OnePlus's smart TV will use an OLED panel with a resolution of 4K. It will use the Android operating system, which may be controlled by Bluetooth 5.0 signal transmission on the mobile phone, and may also implement mobile phones and TVs through a mobile operating system. Interconnection, this product will also have a built-in voice assistant.

Regarding the above news, a reporter from Beijing Commercial Daily interviewed OnePlus, and the other party said that it would not respond for the time being. However, as early as September 17, last year, OnePlus Technology founder and CEO Liu Zuohu announced through a long Weibo that OnePlus will start with smart TVs and engage in the field of Internet smart homes.

A reporter from Beijing Business Daily noted that in addition to Xiaomi, which has long been involved in the TV field, and Huawei and Glory, which have just entered, Redmi was also previously exposed to enter the TV industry. In addition, OnePlus, which announced the launch of the smart TV last year, can be expected More and more mobile phone manufacturers will make great efforts in the field of Internet TV.

According to industry observer Hong Shibin, a large part of the mobile phone manufacturers ’cross-border TV industry is due to the saturation of the smartphone market, which has led these mobile phone manufacturers to look for new business opportunities; on the other hand, the high level of TV and mobile phones, TV and users The interaction frequency has also brought more imagination for mobile phone manufacturers. Only when they enter the field of large screens can they have a greater grasp of the entrance of smart homes.

According to the market research agency iResearch, the smart home market is expected to reach nearly 600 billion yuan in 2020. According to the World Economic Forum data, the global smart home is expected to achieve a profit of 27 billion U.S. dollars in 2019, and global connected devices will exceed 7 trillion in 2025, which means that there will be thousands of connected devices per person on the global average.

This is the trend of consumer development and also the opportunity of the color TV market. Hong Shibin said: "Because of the revolution of the color TV industry, it is impossible to rely on traditional color TV manufacturers. At that time, LeTV failed to do Internet TV, but LeTV's strategy was actually correct. Smart home has been talking for many years and is still in its infancy The key is that the intersection of the terminals has not been opened up, and the real smart TV has not been developed, which leaves room for Huawei OnePlus. "

Hong Shibin believes that mobile phones can be connected to everything outside. This is true intelligence. Color TVs also need such reforms. Many TV manufacturers have not really solved this problem. Once this bottleneck is broken, the market dividend is very worth looking forward to.

On the whole, the timing may be right, but the color TV industry is not easy to survive, and the small profits have made many TV manufacturers out of the historical stage. Beijing Business Daily reporter noted that in 2012, the profit margins of the six domestic color TV companies were still around 3%, but this data has been declining in the past five years. In 2017, the profit margin was only about 1%, and the top brands will occupy the industry. Most profit share.

Industry and economics observer Major General Ding believes that smart homes contain a trillion-scale market, and TV is the center and important entrance of the home Internet. The purpose of entering the TV market is not to make thin hardware profits, but to control the entrance of the home Internet to achieve sustainable operation of the home user market.

He suggested that mobile phone companies can do three things to enter the TV market: one is to borrow the “power” of mobile phones, including existing brand resources, channel resources, and supply chain resources; second, to focus more on young people, In terms of marketing and marketing, it competes with traditional brands. The third is to give full play to its ecological advantages and realize the interconnection and interconnection of small screens for mobile phones and large screens for TVs. In the large framework of smart homes, small screens will drive the development of large screens.

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