Source: Lei Technology
This year's folding screen market is very busy, but in fact, as early as the end of 2018, a Chinese brand first released a similar smart phone. Yes, here's flexpai, a soft school with serious traces of acceleration and dull market reaction. In fact, this mobile phone can't be regarded as a folding screen strictly, because its "folding radius" is too large. It's not so much a folding as a bending of the mobile phone, and its market response is naturally like a stone in the water. Even after the official launch of the 2019 mobile phone, people are indifferent to it.
Although the failure of this mobile phone is largely due to the product itself, such as the design that is too fast-paced, the huge "folding radius" and the poor use experience. But this mobile phone also exposed a problem, a fundamental problem related to this kind of folding mobile phone: mobile phones spread out and become flat, but what's the use?
It's not the right idea for mobile phones to be flat
Seeing this, someone will surely say, "you can use the mobile phone as a tablet". Yes, such a deployment can really turn the mobile phone into a tablet device similar to the ipad Mini. But the problem is coming again. No matter whether your mobile phone is deployed or not, it's right to run Android system, and the experience of Android Tablet is obvious to all. In addition, the concept of "folding the tablet in half as a mobile phone" even reduces the user experience when they are used as mobile phones.
First of all, it has an impact on the hand feel. In order to ensure the strength and battery life of the mobile phone in the form of flat panel, most of these mobile phones are designed by reference to the standard of flat panel. In other words, the design idea of the brand has changed from "unfolding the mobile phone into a flat plate" to "folding the flat plate into a mobile phone". Once the standard mobile phone is made of flat plate, the weight of the mountain can not be bypassed.
Because their essence is a foldable tablet, the weight of these foldable screen devices are all in line with that of tablet computers. For example, the weight of Huawei mate XS has reached 300g, and even the Samsung Galaxy fold, which is the "light weight" in foldable mobile phones, has reached 276G. As a reference, the weight of an ipad Mini is also 300g, while a large number of full screen mobile phones with lift cameras are "widely criticized" for their weight only in the early 200g.
This phone is as heavy as the ipad Mini.
Then there is the reason for the screen. In order to ensure the usability of the "mobile phone" mode, the length width ratio of the folded screen is usually between 18:9 and 20:9, which is exactly what the mobile phone looks like. But the problem lies in the flat panel mode. If the device is deployed, the aspect ratio of these flat panels is close to 1:1, rather than the 3:2 common in the flat panel, or the 16:9 more suitable for video and audio.
You may not feel the problem if the screen proportion changes. Here are a few examples for you to understand. First of all, there is the problem of video and audio playback, which is the biggest problem of this kind of folding screen device at present: if you cut and zoom, you will lose a lot of screen content; if you look like this, there will be a large area of black blocks on the screen, and the actual display area is only a little larger than the horizontal screen of the mobile phone.
As for the performance of most software, it is even worse. The 8-inch screen size is between the mobile phone and the tablet, and many software directly adapts it as a large-sized mobile phone, plus the nearly square screen proportion, which is still very annoying when using.
The only scene with a good experience is reading. The square screen is good for reading novels or comics, and the folding screen itself has the feeling of scroll. However, the problem arises again. Although these mobile phones are close to the tablet after deployment, their internal structure is different from that of the tablet. For example, the motherboard of such devices is usually located in two areas. And the shortage of internal space will be directly reflected in the battery capacity. With less than 5000mAh of battery hard resistant to 8-inch large screen, I think it's still a little suspended.
Another way to fold
Some brands are also aware of such problems, so we can not only see mate X and Galaxy fold products in the market, but also see folding screen devices like Motorola Razr 2019 and Galaxy Z flip. This kind of mobile phone is not as radical as their predecessors, vowing to put the tablet in their pocket. They choose to use folding, which is more like the consideration of "design", "modeling" and "style". Of course, it also makes the mobile phone smaller when it is stored, which is a little back to the meaning of the earliest folding mobile phone.
For this kind of folding screen mobile phones, although they can be folded, they are still a mobile phone after deployment. Therefore, the positioning of the product does not need to be as comprehensive as the flat-panel folding device, as long as the duty of the mobile phone is done well. This not only makes mobile phone design more mature, but also easier to accept by consumers. After all, compared with mobile phones, tablet is far from just needed. In order to change 90% of the product form for 10% of the use scenarios, I don't think that's enough to persuade consumers.
Of course, even the relatively mature fold over mobile phone like galaxy Z flip or Motorola Razr 2019 still has a lot of room for improvement compared with our common mobile phones. Taking Razr 2019 as an example, in order to restore the razor thin features of the Razr Series in that year, the battery space of the mobile phone has been greatly reduced, which makes the battery life time of the original insufficient battery more limited, and there is a large gap between the screen display effect and the screen of the mainstream mobile phone. Although Samsung Galaxy Z flip has two batteries of 3300mah in total, and the screen display effect has finally caught up with the mainstream flagship, the body thickness has also increased a lot.
In addition, the screen life of folding screen mobile phones, whether flat-panel folding or flip folding, is significantly different from that of mainstream non folding mobile phones. At present, only one galaxy Z flip device adopts glass screen base plate, even so, its screen strength is difficult to guarantee, and other mobile phones can not avoid long-term use of film, for fear of scratches on the screen.
Even without considering the impact of external forces and screen wear, the hinge life of folding screen equipment is hard to let go. For electronic equipment, the more moving parts, the more complex the design, the higher the probability of problems. Considering the dust and wear of the hinge, even if the official endorsement for its life, there are always some concerns in everyone's mind. In addition to the lessons from galaxy fold, it is understandable that consumers can't put their mind down when choosing folding screen equipment.
It's up to the consumer to choose everything
But the market and technology are always improving. Mobile phone manufacturers will try their best to improve the quality of their products so that they can better serve consumers. It depends on the performance of each brand this year as to which products are more popular among consumers.
As far as the current situation is concerned, the sales volume of fold over mobile phones is indeed much higher than that of flat-panel fold over mobile phones. On the one hand, the brand has chosen a more grounded promotion method, such as the familiar "live delivery". But on the other hand, consumers are willing to pay for it largely because such products are more in line with consumers' expectations of "folding screen mobile phones". In other words, you want a folding phone, not a folding tablet.
Another factor is the price. Unlike the unattainable Galaxy fold, Galaxy Z flip has chosen a
relatively more approachable price. The price in the early ten thousand yuan is similar to that of an iPhone XS max, and the configuration is not bad. For consumers, it is also more reasonable to choose such products, rather than flat-panel folding technology display.
In my opinion, for the flip folding products such as Razr 2019 and Galaxy Z flip, the product positioning is more clear, as long as the minor repair and minor repair, it can compete with the flagship of the same period. And for products like galaxy fold, I think it's more important to find the right product position. After all, the Android Tablet that kills the Android Tablet will never be a foldable Android Tablet.