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Is scalable screen technology a better screen solution?

Is scalable screen technology a better screen solution?

Is scalable screen technology a better screen solution?

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Source:DoNews

According to media reports, Xiaomi has applied for a patent for the expansion screen, which means that it is likely to launch a smartphone with the patent in the near future. Since Xiaomi launched mix, the global smartphone market has entered the era of comprehensive screen, and major manufacturers have followed suit and started to launch comprehensive screen mobile solutions. Later, apple took the lead in using Liu Haiping, and domestic manufacturers introduced a variety of screen solutions such as water drop screen and hole digging screen. Until the appearance of folding screen mobile phones, larger screen mobile phones began to enter the market, but due to the high cost and limited production capacity, only limited sales.

And Xiaomi's patented technology of the retractable screen can also make the mobile screen like a drawer and then become a larger screen. Before Samsung and LG have applied for the patent of scalable screen, but so far, they have not been able to make finished products. So, does Xiaomi have the strength to launch the expansion screen mobile phone? Will such a design be sought after by users? Will the expansion screen mobile phone become the object sought after by people again?

Why do smartphone manufacturers often do articles on the screen?

In the earliest era of function machine, the screen was only used to send and receive messages and view important information. At that time, it was still the entity button, which was inconvenient to operate. Later, after the resistance screen appeared, the key was gradually replaced by the screen operation, but the fluency was still not high. Until the appearance of the capacitive screen, the multi touch mode greatly improved the operability of the screen, and the push-button mobile phone began to exit the stage of history.

It can be said that in the most brilliant years of smart phones, most of the manufacturers launched touch-screen phones. At that time, the products differed greatly in the processor, battery capacity, camera and other core accessories. Which manufacturer can have better configuration, can get the popularity of users. But in the past two years, the performance improvement of these accessories has encountered a bottleneck, and even a generation or two apart will not be very different. So in order to better attract users, smartphone manufacturers began to do articles on the screen.

After the top of the smartphone market, the homogenization of products is very serious. In order to be different, manufacturers can only carry out independent innovation. After Xiaomi launched its comprehensive screen mobile phone, various manufacturers have also imitated and launched a variety of comprehensive screen mobile phone solutions. Later, folding screen mobile phones appeared. Due to the limitation of R & D and spare parts cost, they have not been popularized in the market.

Now the exposure of the scalable screen design is another screen innovation technology, whether it is Xiaomi, Samsung, Huawei are concerned about it. From the perspective of the industry, like the folding screen, the expansion screen can bring more freshness to users, help smartphone manufacturers better attract users, thus extending the stable period of the industry development and slowing down the arrival time of the decline period. In addition, the innovative design of smart phone manufacturers on the screen can give users the most intuitive sense of shock and promote their consumption. Therefore, continuous research and development innovation on the screen is a choice that smartphone manufacturers have to make.

How difficult is the finished product of the retractable screen mobile phone?

From a technical point of view, it is more difficult to make a retractable screen than a folded screen. Normally, a part of the screen is hidden. When you stretch it, the hidden screen will be released through mechanical operation. So, how to stretch out this part of hidden screen? Some analysts think that in Xiaomi's patented technology of this expansion screen, it is likely to use the scroll expansion mode, which means that the technology requires a higher screen. When the screen is hidden, it needs to be rolled up, and when it is stretched, it needs to be able to use normally without any creases. Even a little folding will affect the normal use of the screen.

It is different from folding screen, not only the folding part can be flexible, but also the half of the rolled screen should be flexible. In addition, it is necessary to consider the service life of the mechanical parts of the rewinding screen, whether the case will be jammed, and how smooth the lifting process is. If there is a problem, can the damage rate be minimized, how to help users save maintenance costs and so on.

At this stage, the mobile phone with retractable screen is still in the process of research and development. It depends on when the prototype can be produced. However, according to the exposure patent design, there is a vertical bar on the front of the mobile phone, and the front lens is located on the upper side, which is the storage place of the retractable screen. Compared with folding screen, this extra side is likely to affect the aesthetic feeling of the front design, and can not really form a comprehensive screen, which will make it in a relatively weak position in the competition with folding screen.

After the disclosure of Xiaomi's expansion screen technology patent, how will other manufacturers choose and choose? Will they follow up? Also carry out the research and development of expansion screen technology? However, Xiaomi has been at the forefront. As long as it can push this product out, and constantly optimize. With the development of the folding screen technology, it is only a problem that the flexibility of the scalable screen meets the market requirements. After the problem of the screen is solved, the feasibility of the commercialization of the scalable screen mobile phone is still very high.

Is scalable screen technology a better screen solution?

From the previous single-sided comprehensive screen to now, there are many kinds of screen design schemes such as double screen, folding screen, surround screen and so on in the market. In addition, the off screen camera technology has been conquered by oppo, and a full screen mobile phone with 100% screen share will soon come. But after all, as a portable product, the size of mobile phone is limited. If the size is too small to meet the needs of entertainment operation, if it is too large, it will coincide with the functionality of the tablet, and it is not convenient to carry.

Therefore, folding screen mobile phones can solve the problem of carrying and provide users with better entertainment and game experience. The scalable screen optimizes the operability based on the folding screen. When there is no need to operate the screen, it is very convenient to operate with one hand. When you need to watch videos or games, stretch the screen, and the visual experience will be higher.

At present, there are three ways of folding screen mobile phones, one is external folding, the other is internal folding, the other is double external folding. However, no matter what kind of screen solution, folding screen is just to enlarge the display part, which is similar to flip phone in function listing. Based on this experience, the folding screen does not form a better link with the system, no matter from the system operation or from the visual effect, and some apps do not follow up on the screen adaptation, so now we use the mobile phone with the folding screen, the video we watch is still designed according to the original proportion of the non folding screen.

The expansion screen is a better combination of mechanical accessories and screen, which is more delicate in appearance and more powerful in technology than the folding screen.

How do smart phone manufacturers deal with the lack of innovation?

Today's smartphone market is in a period of overall decline. Samsung's market share in China is almost squeezed by domestic smartphone manufacturers, and all its factories in China have been evacuated this year. The sales volume of Apple mobile phone in China is also in a declining state, especially after the launch of new iPhone 11, the sales volume in November dropped by 35% compared with the same period last year. On the one hand, it is because the competitiveness of domestic smartphone manufacturers has been enhanced, on the other hand, it also shows that the product innovation ability of international big brand manufacturers is losing, which is not a good thing.

Domestic Huawei, Xiaomi and ov have been carrying out product innovation all the time, so they can cause certain pressure on foreign excellent products in the fierce market competition. Whether it's the water drop screen before, the folding screen, the surround screen now, or the expansion screen that has been in the research and development stage, it shows that the domestic android smartphone manufacturers are constantly pursuing the industry-leading technology, which is a spiritual pursuit to surpass the industry and products.

Of course, their continuous screen design innovation can relatively boost the market. However, due to the development level of the whole industry, it is still difficult to improve the core accessories. Even if there is any innovation in the appearance design, it is difficult to withstand the decline of the whole market. Therefore, similar to Huawei and oppo, they should pay more attention to the research and development of core accessories and actively carry out the marketing operation, which is what the current smart phone manufacturers need to do most.

The author thinks that the design of the exposure millet expansion screen is likely to become one of the best solutions after folding the screen. What kind of market performance it can have depends on who can take the lead in launching products based on this design. On the one hand, smart phone manufacturers are developing innovative technologies, on the other hand, they are trying to build their own ecosystem platform. In the future, the smartphone market will not only make products, but also services.

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