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iPhone full screen faces shortage crisis

iPhone full screen faces shortage crisis

iPhone full screen faces shortage crisis

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Can iPhone Full Screen Save Apple?
Apple's "micro-innovation" is slowing down, launching a ten-year commemorative edition or facing a shortage of stocks. How much will the high price of fruit powder will pay?

On September 12, the day before everyone expected the release of Apple's new products, the news that Xiaomi's full-screen second-generation machine challenged Apple's new products swept the screen in the technology circle. Although there are opinions in the industry that Xiaomi is playing a "hot spot" in marketing wars, it is undeniable that the full-screen selling point of the new iPhone products is already a technology launched by Xiaomi last year.
Apple's "new product innovation" lags Android vendors again. Previously, Apple has been slower in micro-innovation of smart phones such as "dual cameras" and "fast charging." At the same time, Apple's Android base camp in Greater China has ushered in 6 consecutive quarters of decline.
The industry generally believes that the secrecy of new iPhone products is the worst in recent years, and the mystery of the new products created by founder Steve Jobs has disappeared. A few days before the release, the industry has basically understood the main selling points of this new product. The three new iPhones are named iPhone 8, iPhone 8 Plus, and iPhone X. Among them, iPhone X is a new product that picks the big beam, and it also means the commemoration of Apple's tenth anniversary.
Apple iPhone 8, iPhone 8 Plus is not much different from previous products, only iPhone X uses innovative technologies such as "full screen + cancel home button + 3D facial recognition". However, for new and old fruit powder, do these innovations have the value of "chopping hands"?


[Price]
How many people have paid for ten years of feelings?

苹果新品跳过iPhone 7s,直接推出iPhone 8、iPhone 8 Plus以及iPhone X,还是出乎了不少人意料之外。
对此有观点认为,苹果此次发布主打iPhone X,有着更深的寓意。X在罗马数字里代表着十,这意味着苹果将通过iPhone X向自己的十周年致敬。对于不少果粉来说,苹果十周年纪念版这份情怀就值得掏出真金白银去买。
不过,苹果这次新品的定价也超出了一般用户的预料。苹果发布会前传出消息称,iPhone X只有128GB和256GB两种存储容量可选,售价8000元起。这将是苹果历史上最贵的一款iPhone。
iPhone X为什么能站上8000元,有观点认为是采用了全面屏所导致。Techinsights数据显示,手机屏幕是手机里成本最高的组件,一般来说手机屏幕占总成本的20%左右,和处理器的成本占比相当。大屏手机如Galaxy Note系列,屏幕占总成本比例更高,接近25%。
旭日大数据研究总监李春丽表示,全面屏的成本比传统屏幕高出10%,不过全面屏只是iPhone X成本增加的原因之一。“苹果一直主打高端市场,但是近些年来,国产手机也在走高端市场,两者之间售价距离不断缩小,苹果如果想要继续保持红利,就必须继续提高手机售价。”李春丽称。
美国华盛顿邮报分析指出,高端智能手机走上了1000美元的价位时代,其中有两个主要的原因,一个是创新研发拉高成本,另外一个是厂商利润动机。
Strategy Analytics发布的报告显示,全球智能手机市场今年第一季度的营业利润总额为121.1亿美元。仅苹果就占83.4%,三星瓜分了12.9%的利润,两者相加,吃掉了智能手机九成多利润。
关于价格上涨,外媒称巴克莱银行做了用户调研,结果显示,只有11%的人表示会为超过1000美元的iPhone买单,如果将范围缩小为iPhone用户,这一比例为18%。另一项调查则显示,计划购买新iPhone的消费者中,有21%的受访者表示无论iPhone售价多高,都会购买。也有33%的现有iPhone用户表示,如果iPhone太贵的话,他们不会选择升级。
就在新iPhone发布前一天,凯基证券分析师郭明錤在一份报告中称,iPhone X日产量还不到一万部,因此初期将严重缺货。此外,郭明錤还表示,由于遭遇制造问题,其中的腮红金(Blush Gold)版iPhone X尤其缺货。郭明錤称腮红金版甚至还有可能推迟发售。
此前就有业内消息称,iPhone新品在11月之前不太可能进行大规模的量产,而具体的量产时间要等到今年12月。也就是说iPhone X等新品实现充足供应,要到2018年初。这也意味着,iPhone X将给黄牛党创造前所未有的商机。在市场热炒下,资深果粉想要第一时间拿到iPhone X,很可能需要付出超出万元人民币的代价。


[全面屏]
能否帮苹果确立销售优势?


全面屏的字面意思就是手机正面全部都是屏幕,手机的四个边框位置都是采用无边框设计,追求接近100%的屏占比。不过,由于技术的限制,目前所说的全面屏手机是指屏占比80%以上,采用超窄边框设计的手机。
被苹果寄予厚望的全面屏创新,其实已经是安卓阵营的二代技术。
近两年,在库克的领导下,苹果已经从乔布斯时代新技术的引领者,变成了跟跑者。
全面屏、双摄像头等新技术都是率先出现在安卓机身上,去年小米推出了全面屏手机MIX,三星推出了全面屏手机S8。今年三星和小米又分别推出了全面屏手机Note8和MIX2。此外ZUK、夏普等品牌都在iPhone X发布之前推出了全面屏手机。
从目前来看,小米和三星在全面屏上走得更远。他们在第一代全面屏上遇到的问题,目前已经有了相对的解决方法。苹果的新品只有在卖到第一批果粉手中后,才能确定其最终完成度如何。
全面屏技术是近两年最大的智能手机创新,一些传统智能手机的成熟技术被放弃,听筒、通话、前置摄像头、返回键等等均需要全面设计,全面屏的采用背后有着各种技术的创新和妥协。
从小米全面屏一代手机MIX可知,在采用了全面屏技术后,其通话质量出现了不稳定现象。雷军在小米MIX2发布会上,演示为了解决第一代产品听筒私密性差、音质差等问题,在已有成熟技术的基础上开发了导管式微型听筒设计,用以增强私密性以及通话音质。
在全面屏的整体观感上,小米MIX2的屏幕头部基本到顶,“下巴”比第一代产品缩短了12%。iPhone X则取消了“下巴”,但顶部留出了一个“刘海”,用于放置摄像头和听筒。“刘海”左侧显示时间,右侧则会显示手机信号、WiFi和电量。
关于“下巴”和“刘海”两种全面屏设计,哪种更美观,只能说是仁者见仁智者见智了。


[Home button]
Will the classic design disappear if the fruit powder is bought?

02

Another thing that stirred up the value of senior fruit powder is that the iPhone X canceled the most classic symbol of the Apple phone since its introduction: the round home button.
In fact, it is also very easy to understand that the elimination of the round home button on the front is to make way for a larger innovative full-screen technology.
So how does the iPhone X authenticate Apple users? I have to say that Apple uses an unexpected technology: 3D facial recognition.
According to foreign media reports, instead of the Home button, there will be a relatively thin virtual bar that can be used to trigger functions such as multitasking and closing apps.
Instead of Touch ID, it will be a 3D facial recognition scanner. According to the previously leaked firmware code, the function will be named Face ID and designed to scan in hundreds of milliseconds, even if the device is placed on the desktop. The feature will also be used to authenticate payments and launch secure applications, and work in the dark.
Earlier, Samsung S8 and Note8 also introduced face recognition technology, but it is reported that its technology is flawed. Due to the lack of 3D capabilities, face recognition may be deceived by flat photos. At present, only Apple may actually apply 3D face recognition technology.
According to reports, Apple is using machine learning from its Israeli face recognition technology company Realface, which can create a 3D model of a user's face with depth values ​​to avoid being deceived by photos.
Apple enthusiasts will still be curious, how does AI intelligent Siri wake up? The latest news shows that the side power button replaces some of the functions of the Home button. Double-clicking will enter the Apple Pay function, and pressing and holding will wake up Siri.
It can be seen that 3D facial recognition is the killer technology that Apple really leads the Android camp.

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