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Smartphone Full Screen Tide: Technological Challenges, Production Capacity Will Be the Biggest Bottleneck

Smartphone Full Screen Tide: Technological Challenges, Production Capacity Will Be the Biggest Bottleneck

Smartphone Full Screen Tide: Technological Challenges, Production Capacity Will Be the Biggest Bottleneck

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Domestic mobile phone makers "pop up" full screens; experts believe that full screens pose challenges to various technologies; capacity will be the biggest bottleneck.

The wave of comprehensive screens set off by Apple's new iPhone X has hit. After Samsung and Xiaomi launched new mobile phones with full-screen designs before the Apple conference, other domestic mobile phone manufacturers have launched full-screen new phone ads. Domestic mobile phone vendors such as Huawei, vivo, Nubia, Gionee, and Hammer will launch new full-screen phones with different forms and prices.
Earlier, Luo Zhongsheng, CEO of Sharp Mobile, once stated that "full screens will become the next outlet for smartphones." Domestic mobile phone manufacturers have launched low-cost, high-screen share and other "selling points" to seize the market. In this regard, the industry believes that the entire industry is still In the exploratory period, what is urgently needed to break through is the radio frequency technology. In addition, in addition to the eye-catching appearance promoted by mobile phone manufacturers, another major significance of full-screen technology is to promote technological change, which will drive the continuous upgrade of antennas, fingerprint recognition, and acoustic devices.
  
Can low price + high screen ratio attract users?
Although Samsung, Sharp, and Xiaomi have already launched full-screen phones, it was not until September 13 that Apple released the iPhone X that full-screens really formed a market trend. Domestic mobile phone manufacturers such as Huawei, vivo, Nubia, Gionee, and Hammer have displayed full-screen new product advertisements and joined the "marketing war."
According to industry sources, the domestic mobile phone "one brother" Huawei will release a full-screen mobile phone Mate 10 on October 16, which uses the Kirin 970 processor designed by Huawei subsidiary Hisilicon and has artificial intelligence information processing capabilities. Vivo will also hold a press conference on September 21 to launch the first full-screen phone X20 equipped with Face Wake facial recognition technology. Gionee will launch the first full-screen mobile phone M7 Power in the Thai market on September 28.
In addition, Nubia, Hammer and OnePlus also rumored that they would release full-screen phones. The full-screen mobile phone of the domestic mobile phone "Bangyan" OPPO will also be released later in October. All the above-mentioned manufacturers regard "high screen ratio" as a hotspot for publicity.
In addition, compared with the iPhone X's nearly 10,000 yuan price, domestic mobile phone manufacturers' new full-screen phones are mostly below 4,000 yuan. According to Jingdong Mall data, Xiaomi Mi MIX 2 low-priced version is priced at 3233 yuan, Sharp AQUOS S2 standard version is priced at 2499 yuan, Lenovo ZUK Edge L low-priced version is priced at 2499 yuan. In addition, on September 20th, the candy SOAP R11 full-screen mobile phone was released, claiming to be the world's first thousand-yuan full-screen mobile phone, which uses a 3GB + 32GB memory combination and sells for only 899 yuan.
Unlike the excitement in the tech industry, some consumers are relatively calm about full-screen technology. Mr. Qin, a senior "fruit fan", said that the full screen is cool. When the Samsung S8 came out, he was looking forward to when Apple would come out. Ms. Chen, who has just ordered an iPhone X in Hong Kong, has a different view. "My concern is not only the screen size, but whether the visual experience and user experience will be better after the full screen." She also mentioned that choosing Apple Not because of how advanced the full-screen technology is, but because of the smoothness of its overall use.
Some surveyed consumers are more inclined to domestic brands such as Xiaomi and vivo. "Everyone said that they want to buy a full screen when they are talking about the full screen, but Apple is too expensive, and domestic brands are cost-effective." If the full-screen phones and almost ordinary machine prices would consider, if just to spend a thousand-block screen will not be selected, low cost, also lacks practical use. "
  
antennas and other technical problems to be breakthroughs
full-screen technology in the last two years The biggest smart phone innovation. After the full-screen application, some mature technologies of traditional smart phones have been abandoned. The handset, call, front camera, return button, etc. all need to be fully designed. There are various technological innovations behind the adoption of full-screen. And compromise.
The industry view believes that the improvement of full-screen technology will also objectively promote technological change. The first is the display panel and module. Compared with the current 16: 9 ratio, 18: 9 is an unconventional specification. Panel suppliers need to reschedule production lines and process optimization. Compared with the previous LCD screens, current AMOLED display products are still in short supply, and panel manufacturers need to strengthen product technology upgrades as soon as possible. In addition, the development of full screen will also drive the continuous upgrade of antennas, fingerprint recognition, acoustic devices and other technologies.
Xu Zhiping, the director of online analysis of the mobile phone newspaper, analyzed to reporters that the current biggest technical problem of full-screen mobile phones is the antenna. The challenge is mainly the impact on radio frequency performance and overall machine reliability. He cited the analysis of related reports, saying that on the one hand, the main RF antenna is extremely sensitive to the metal part at the bottom of the whole machine. Due to the large proportion of the full screen, the screen module is extended to the lower end of the machine, leaving the main headroom of the antenna to be too small. It is a big challenge to antenna design. On the other hand, due to the larger size of the full-screen glass, there is a risk of glass breakage when the whole machine is dropped, environmental impact, etc., and the internal structure design is more demanding.
In addition, the full screen also poses challenges for fingerprint recognition and camera layout. In terms of fingerprints, most of the domestic brands' full-screen mobile phones this year will be rear-mounted fingerprints. In 2018, ultrasound may be the main type, but in the long run, they are more optimistic about optical fingerprints. As for the camera, because the current U-shaped screen is too difficult to cut, if you want to expand the screen ratio and change the upper part of the mobile phone to the display area, the camera will be placed below, which will affect the experience of taking pictures.
Although the full-screen technology has the above-mentioned aspects that need to be broken, the industry is still optimistic about the full-screen mobile phone market. According to WitsView's forecast, the global full-screen smartphone shipments in 2017 will be about 130 million to 150 million units, with a penetration rate of 10%. With the completion of the full-screen layout of non-Apple mobile phones next year, the penetration rate is expected to increase rapidly to more than 30% .
  
The control of manufacturers' industrial chain will be tested
. The trend of full screen will no doubt be doubted. However, the cost increase and lack of production capacity brought by the full screen will quickly become apparent. The supply capacity of each manufacturer will be directly tested.
In 2016, Xiaomi's full-screen mobile phone MIX was questioned due to insufficient stocking. Lei Jun, the founder of Xiaomi, talked about the capacity issue when Xiaomi Mi MIX2 was released this year. On the background of its new product release, there was a sentence "Society, mine, not many people.
As an industry leader, Apple suffered from insufficient production capacity before its full-screen phone was released. Some analysts said that Apple ’s regular layout iPhone 8 will be available in October, but the full distribution of its full-screen phone iPhone X will be delayed until the end of the year.
Sigmaintell reports that the yield rates of the two types of full-screen packaging processes are currently relatively low. Although it has a positive effect on capacity consumption, the cost is still relatively high. It is expected that this year's machine manufacturers will mainly test in the high-end market. water. At the same time, this year's full-screen upstream resources are still dominated by overseas panel factories. In the second half of the year, full-screen resources in mainland China's panel factories will gradually achieve mass production and promote the full-screen output of machine manufacturers.
Qunzhi Consulting predicts that the global shipments of full-screen smartphones in 2017 will be approximately 130 million to 150 million units. For many mobile phone manufacturers introducing new products with full screens, competing for limited full-screen resources will be a fierce game in the fourth quarter of this year.

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