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Why is the new mobile phone APEX in March?

Why is the new mobile phone APEX in March?

Why is the new mobile phone APEX in March?

Information

At 10 am on February 26, 2018, after watching the latest video released by vivo's official Weibo, I know that the MVP in March of this year appeared.

At this time, my friend, who was far away in Barcelona, ​​knocked on WeChat, and wanted to watch the real machine. However, Chen Ye can't do it, so far we can only interpret this model through the official release of the news. Of course, this does not prevent vivo APEX from being beautiful in topicality and perception. Although it is not displayed at MWC, it still wins a lot. So why did vivo APEX get so much attention among the new machines in March? The key lies in its black technology.

98% screen ratio

As we all know, after Xiaomi MIX led the trend of comprehensive screens, the industry gradually differentiated in three directions in terms of screens: profiled full screens represented by iPhone X, 18: 9 ratio full-view curved screens led by Samsung S8, and Xiaomi MIX 2 This kind of full-screen like three sides without borders, but they all have weaknesses.

The iPhone X doesn't say much. "Qi Liu Haier" was spit too much. Although it will not have much impact on the actual experience, it can't ignore the obscure blackness. The 18: 9 ratio full screen with forehead and chin is the first choice for many manufacturers to push new machines. After all, the solution is mature and can catch up with hot spots, but there will always be some aesthetic fatigue when you look at it. It is the latest Samsung S9 / S9 +, which looks the same as its predecessor in appearance, as if Apple loves to infect Samsung with the ancestral ID. In this regard, Xiaomi MIX 2 did a good job, inherited the design of Xiaomi MIX, and improved it to be more suitable for one-handed holding. In short, it found a smart balance between user needs and the market, but ... The slogan "the front is full of screens" seems a bit untenable in front of a wide chin.

The above examples are given for the purpose of letting the officials understand the three screen directions of the current mobile phone circle. The reason why vivo APEX can explode this time is that it has achieved a very high degree of completion of the term "full screen", and it can even be said that it has interpreted these three words by itself.

Let's imagine what it will look like when Xiaomi MIX 2 removes the wide bezel and narrows its chin to the extreme?

That is vivo APEX.

此次vivo将APEX的边距压缩到行业前所未见的尺寸,上、左、右三条边距均为1.8mm,达到业内最窄水准,而下边距为4.3mm。如果四条边距均达到1.8mm就可以被定义为100%全面屏,那么APEX的屏占比已达到98%以上。

讲道理,面对这样的屏占比,即便是对手机再无感的人,面对vivo APEX点亮屏幕的一瞬想必也会惊呼一声“wow”。

不过之所以各类全面屏手机无法将屏幕做到极致,听筒及传感器是最大的拦路虎。小米MIX 2为了这一点将摄像头与传感器倒置,听筒以极简的形式囊括在顶部边框中,对于当时的小米来说已经尽了自己最大努力找到这样一条求全之路。而如今的vivo APEX在经历了技术演变后,成功的改变了机身内部结构,完成了全面屏设计的一整套技术解决方案。

通过用全面屏发声技术取代听筒发声,这样声音将由激励器、中框、玻璃逐级传递,最终透过屏幕震动令用户感知。按照官方所述,这种设计方案功耗更小,漏音更少,听感更加,同时保证了全面屏的一体性。当然,实际效果是否真的如此我们暂不知晓,只能说又见到了一条被“逼”出来的强悍出路,期待后续体验。

被“逼”出来的隐藏方案

刚才提到前置镜头,这也是vivo APEX此次最吸睛的亮点之一。极窄的下边框无法容纳镜头模组,而翻折镜头又不大美观,该怎么办?

vivo用脑洞大开的升降式镜头设计交上了一份完美答卷。这种方式不仅解决了前置摄像头的成像效果与手机屏占比难以兼得的问题,同时还显得逼格满满啊有木有!平时前置摄像头隐藏于机身内部,而当打开相机自拍时则会自动升起,退出后自动降落,官方表示响应时间仅0.8秒。

另外,光线感应器和距离感应器是制约APEX实现全面屏设计的又一道难关。对此,vivo将光线感应器的位置移至机身顶部,并搭载隐藏式距离感应元件,蔽于屏幕下方,以达到不损失用户体验的目的。不知vivo此举最终会否能达成与传统手机相同的效果,毕竟对于寸土寸金的机身内部空间来说,每个元器件位置的更改都会牵一发而动全身。

屏幕指纹再次突破

At CES2018 earlier this year, vivo surprised the global media with its on-screen fingerprint recognition technology, and its maturity on the ground was far beyond my original expectation. The vivo X20Plus UD equipped with this technology was announced for mass production soon, and it has been quietly planning for vivo in this area.

But the objective problem is not without, the limited area and the relatively slow unlocking speed are the problems I feel in use. It makes sense, if it is really used as a gimmick or show off, then the purpose of vivo has been achieved. There is no need to dig deeper. After all, these objective problems require a lot of research and development investment to overcome, but obviously in vivo's eyes, the screen fingerprint does not stop there.

From the hands-on video released by foreign media, the new half-screen fingerprint unlocking technology works well. Users do not need to find a fixed fingerprint input position when verifying their fingerprints. Any position in the lower part of the entire screen can be identified, the unlocking action is more natural, and the experience is more free compared to the previous generation technology. However, in terms of speed, it seems that it has not yet caught up with the physical fingerprint identification keys, and the accuracy has not been tested. It seems that only after the official release in China can we bring you a detailed experience.

Transformation

I have always believed that vivo is a rare sober among domestic manufacturers, and it is the king of the market to immerse themselves in familiar fields and market them. Screen fingerprints, as a new technology that is extremely difficult to overcome, will undoubtedly consume a lot of money, no matter how much investment.

But domestic consumers are now more and more picky about changing machines. Previously, they would be eliminated if they could not keep up, but now they would be eliminated without innovation.

Vivo is aware of this, so it released the vivo X20Plus UD in January to capture the first opportunity in word-of-mouth. At the same time, while the MWC hotspots were concentrated, it launched the vivo APEX equipped with half-screen fingerprint unlocking technology, combining all the aforementioned Black technology changed its image in one fell swoop and became a technology-oriented company.

Does it work?

At least I was sucked.

Ten years ago, Nokia dominated the global mobile phone market, but after Apple emerged, it became Atlantis overnight.

In these 10 years, Apple is the leader of the entire industry, a technology innovator, and a target of many manufacturers. But who can guarantee that no other "Apple" will appear and overthrow it today?

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